Which of these is NOT one of the Four P's of a social marketing campaign?

The Four P's of social marketing—the foundational elements that guide the development and implementation of effective campaigns—include Price, Product, Placement, and Promotion. These components are designed to influence consumer behavior and effectively deliver a message or service to the target audience.

In this context, 'Promotion Strategy' itself is essentially encompassed within the 'Promotion' component of the Four P's. While 'Promotion Strategy' implies a specific approach or tactic within the broader category of Promotion, it does not stand alone as one of the core elements. Thus, stating Promotion Strategy as an option indicates that it is not one of the original Four P's.

Consequently, the chosen answer identifies a concept that, while relevant and important in social marketing efforts, does not align precisely with the foundational terminology established in the model. By understanding these distinctions, practitioners can create more effective marketing strategies by properly integrating the Four P's of Product, Price, Placement, and Promotion.