What type of approach is the Social Norms Approach categorized as?

The Social Norms Approach is categorized as a community-based approach because it focuses on understanding and addressing the perceptions of social norms within a specific community. This approach utilizes data to identify the actual behaviors and attitudes of individuals within a group, comparing them to the perceived norms that may be inaccurate or misleading. By highlighting and promoting the positive behaviors that exist within the community, the Social Norms Approach aims to shift perceptions and ultimately influence behavior change at a community level.

This strategy emphasizes collective understanding and engagement, making it inherently community-focused. It encourages participation and dialogue among community members, promoting an environment where individuals can learn from one another and challenge harmful misconceptions. This collaborative aspect distinguishes it from other approaches that may center solely on individual behavior change or top-down policy measures.