What is the primary goal of focus groups?

The primary goal of focus groups is to explore a variety of topics with a small group using standardized questions. This method allows for in-depth discussions and insights into participants' thoughts, feelings, and perceptions. Focus groups are designed to gather qualitative data, which can reveal nuanced opinions and experiences that may not be captured through quantitative methods like surveys.

In this setting, a facilitator guides the conversation while participants engage openly, providing a rich source of information about their interpretations and attitudes regarding specific issues or products. This qualitative approach is particularly effective in understanding the "why" behind certain behaviors or preferences, making it invaluable for developing targeted prevention programs and strategies.

The other options, while related to research methodologies, do not capture the essence of focus groups. Collecting demographic data pertains more to descriptive statistics, creating surveys targets quantitative data collection, and gathering quantitative data generally focuses on producing measurable and statistical results rather than understanding complex human behaviors and interactions.